Course Outline
Download Full Course Outline (PDF)Who should Attend?
Council officers who are implementing or managing a social media strategy, creating shareable social media content which aligns with council communications priorities and providing staff with guidelines and resources to positively showcase the work of council across social media
Learning Outcomes
- Understanding how to quantify social media success and build practical strategies to reach council goals
- Governing an engaged social media community
- Understanding key techniques and platforms available to boost the reach of social media updates via monetised posts
- The ability to successfully engage staff and community advocates to help positively promote the work of council in the community
Short Course details
Short Course Topics | |
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Social media strategy: Setting measurable goals and aligning them with key council communication and business priorities | |
Community engagement: Community guidelines, best practice and creating engaging channel ready social content | |
Social media marketing: Utilising social media tools to boost and sponsor posts to reach target audiences | |
Staff, your community and social media: Nurturing a network of advocates to help you reach your social media goals | |
Delivery | |
Our instructor-led training course provides participants with an interactive session including group discussions, case study reviews and Question and Answer sessions. Our trainers can customise or tailor the course to your specifications or needs and deliver in-house providing you with a cost-effective and efficient training session. | |
Duration & location | |
Our standard structure for this workshop is 1 day and can be delivered in any metropolitan or regional area of Queensland. Customisation is available based on individual council requirements | |
Fees & Inclusions | |
Please contact Peak Services for course fees or a proposal for onsite/inhouse training. |
Upcoming Dates:
21 July 2022
Virtual Classroom and Instructor-led
8 September 2022
Virtual Classroom and Instructor-led
3 November 2022
Virtual Classroom and Instructor-led