Social Media for Local Government

We provide a range of nationally recognised qualifications (local government specific) and council-specific non-accredited short courses as well as other professional development training options.

Who should Attend?

Council officers who are implementing or managing a social media strategy, creating shareable social media content which aligns with council communications priorities and providing staff with guidelines and resources to positively showcase the work of council across social media

Learning Outcomes

  • Understanding how to quantify social media success and build practical strategies to reach council goals
  • Governing an engaged social media community
  • Understanding key techniques and platforms available to boost the reach of social media updates via monetised posts
  • The ability to successfully engage staff and community advocates to help positively promote the work of council in the community

Short Course details

Short Course Topics
Social media strategy: Setting measurable goals and aligning them with key council communication and business priorities
Community engagement: Community guidelines, best practice and creating engaging channel ready social content
Social media marketing: Utilising social media tools to boost and sponsor posts to reach target audiences
Staff, your community and social media: Nurturing a network of advocates to help you reach your social media goals
Delivery
Our instructor-led training course provides participants with an interactive session including group discussions, case study reviews and Question and Answer sessions. Our trainers can customise or tailor the course to your specifications or needs and deliver in-house providing you with a cost-effective and efficient training session.
Duration & location
Our standard structure for this workshop is 1 day and can be delivered in any metropolitan or regional area of Queensland. Customisation is available based on individual council requirements
Fees & Inclusions
Please contact Peak Services for course fees or a proposal for onsite/inhouse training.

Upcoming Dates:

    Tuesday 18 January 2022
    Virtual Classroom
    Tuesday 19 April 2022
    Virtual Classroom
    Tuesday 7 June 2022
    Virtual Classroom
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